TU Delft’s Professor Erik Jan Hultink at absolute world top
26 January 2012 by M&C
In the field of Innovation Management, Professor Erik Jan Hultink of TU Delft ranks among the world’s top researchers. Hultink, who focuses on the launch and branding of new products, takes third place in the Xian Jiaotong University’s worldwide ranking. TU Delft as a whole is also included in the top ten in the area of Innovation Management.
Launching and branding
You cannot save a bad product with a splendid launch strategy but you can surely kill a great product with a poor launch strategy. That is the motto of Erik Jan Hultink, professor of New Product Marketing and Product Innovation Management at the faculty of Industrial Design Engineering at TU Delft. His research concentrates on launching and branding strategies for new products.
